USANA Health Sciences, Inc. A Legacy of True Health

The Enterprise World Magazine
5 min readMar 3, 2023

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After 30 years in the direct selling industry, USANA Health Sciences, Inc. has established itself as a powerhouse among other distinguished companies. Renowned for its science-backed premium products, its repertoire includes nutritional supplements, Celavive skincare, and Active Nutrition loyal customers and Associates love.

USANA Health Sciences is the recipient of numerous awards that reflect its elite employees, stellar products, and being a great place to work. With such a strong history of storied success, trustworthiness, and longevity, entrepreneurs continue to join the company to find their own success in business.

And just like any company, USANA Health Sciences came from humble beginnings, inspired by one man’s idea that blossomed into so much more — and continues to impact so many lives today.

Small Beginnings-USANA Health Sciences

“I recognized many years ago that optimal cellular nutrition is key to maintaining long-term health. Since that time, I have made it my life’s mission to help people live healthy lives through scientific research, advanced nutritional products, cutting-edge medical facilities, and progressive humanitarian work. I believe, with the help of exceptional nutrition, people can live healthy and more rewarding lives.” –Dr. Myron Wentz*

In 1974, Dr. Myron Wentz founded Gull Laboratories in Salt Lake City, Utah where cell cultures were used to create testing for viral illnesses. Gull’s greatest success was the creation of the first commercially available test for the diagnosis of Epstein-Barr virus infection. And yet, Dr. Wentz’ passion for science-backed nutritional research spurred him to found USANA Health Sciences in 1992.

In the beginning USANA Health Sciences offered only a handful of products, high-quality multivitamins designed to support a healthy life. Over three decades, the company has grown into a billion-dollar business with over 2,000 employees and a wealth of products in 24 markets around the world.*

It Starts at the Cell

USANA, its mission, and its products are founded on a single concept — if you feed your cells what they need, health will follow. It’s even in the name: USANA’s name is crafted from the sounds of two Greek words: eu, which translates to “true,” and sana, which translates to “health.”

With this in mind, USANA’s scientists developed unique blends of nutrients (called InCelligence Complexes) that have been scientifically studied to support a specific cellular response. By delivering messages to your cells through the molecules found in these nutrient blends, you can instruct a cellular response to support a targeted health function.*

With InCelligence, a team of in-house scientists, and global partnerships with universities and research centers, USANA’s formulas put them ahead of the rest in nutritional science.

Taking Change in Stride

Change is healthy — especially for companies like USANA. Since its inception, company design (from product labels to style to branding) has changed several times. USANA Health Sciences recognizes changing times and trends and keeps itself relevant.

And branding isn’t all they keep a watchful eye on. With science at its heart, USANA Health Sciences has its finger on the pulse of the most recent scientific developments. So as new discoveries come to light, they consistently innovate to make products even better.

It’s a marvelous guarantee to customers and Associates — USANA Health Sciences products will always be among the best potency and quality, made with the highest ingredients, standards, and technology available. And at the home office in Salt Lake City, anyone can tour production to learn more about how the products are made.

Two FDA-registered onsite manufacturing facilities at this location produce the majority of USANA’s products for 23 of its global markets. High-speed tablet presses are among the most impressive machines on the line. Two in action can produce anywhere from 60,000 to 500,000 USANA Health Sciences nutritional supplement tablets per hour while meeting stringent quality specifications. And lines in a new 43,000-square-foot facility can make 300 nutrition bars, fill and seal 25 gussets of powder, or package 60 single-serve pouches of powder per minute.

Few global leaders in nutrition can boast in-house manufacturing — controlling the consistency and quality of products firsthand.

A Legacy of Success

USANA Health Sciences has been around long enough to have earned itself a well-deserved legacy. And it’s this legacy that has taken root and inspires the future. As a company, it’s what they treasure most.

Core values. Excellence, Community, Integrity, and Health are values that drive everything at USANA. They take pride in their products, employees, and company — with honesty and transparency at the forefront.

With a belief in paying it forward, USANA Health Sciences invests in the local Utah community and countless other communities around the world — and encourages Associates to be active contributors as well. And for all those who work with and for them, and those they reach out to help around the globe, health is USANA’s greatest wish for all.

USANA Foundation. This charitable arm is a huge source of pride for the company. With service opportunities at home and abroad, the USANA Foundation aims to give sustainable sources of nutrition to those in need.

All of the Foundation’s administrative costs are covered by USANA Health Sciences, Inc., meaning 100% of every dollar is free to support charitable purposes. Humanitarian meals are delivered around the globe, Garden Towers are built for families and communities to grow fresh, nutritious meals, and Usanimals, a children’s multivitamin, are handed out to kids at risk of malnutrition. And that only scratches the surface of all they do!

USANA Athletes. More Olympic athletes trust USANA than any other nutritional supplement company. But they aren’t just limited to Olympians. USANA Athletes hold 3,458 World Cup medals, 276 Olympic and Paralympic medals, and over 600 world titles. Thousands of world-class champions trust their health to USANA and their products. And USANA’s Athlete Guarantee Program shows its confident commitment in taking an industry‐leading stance to provide all athletes “Nutritionals You Can Trust.”

Still Going Strong

Thirty years in, USANA Health Sciences isn’t slowing down any time soon. Innovations and fresh ideas color its horizon, and they’re running full speed toward the future. With new products and exciting events and opportunities, they welcome the next three decades of success.

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The Enterprise World Magazine

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