The marketing agency guide to call tracking
In order to run a successful and efficient marketing agency, you need the right tools to help you elevate the services you offer your clients.
The solution: call tracking.
In this article, you’ll find a marketer’s guide to call tracking, including what the software is and why it’s the marketing tool your agency needs to incorporate.
What is call tracking software?
Call tracking software is an analytics tool that’s designed to optimize calls and cusomter interaction. If you want to improve how your agency monitors, evaluates, and directs marketing performance for your clients, there’s no tool more superior.
Not only does call tracking enable you to track the customer phone calls made to your clients, but it can also help dissect useful data from each call. This includes things such as — the day and times that calls come in, so that campaigns can be scheduled more effectively, the caller’s geographic location, whether calls are being answered, and how effectively enquiries are handled..
As well as this, you can use the software to analyse customer engagement throughout your marketing for clients, including every activity, campaign, and channel.
This is achieved using detailed metrics, such as:
1. Marketing sources which produce calls –
You can use dynamic phone numbers to accurately track the journeys of every customer who calls your clients. This way, you’ll know all the online marketing sources visited by each customer before, during, and after they called. For instance, you could track how many customers made a call after clicking on a link in one of your social media ads.
2. The leads generated from your PPC ads –
You can also use call tracking to analyse the performance of pay-per-click (PPC) ads for your clients. You’ll know how many calls were generated from the ads, and how many customers visited their website, or went on to make a purchase after interacting with a PPC ad.
3. Keyword performance in phone conversations –
The software is able to identify any keywords mentioned in phone conversations. These keywords are fully customisable, so they can be relevant to your each business and their needs.
4. Calls from Google Business Profiles –
With the use of static phone numbers, you’ll know how many customers call directly from their Google Business Profile.
Why is call tracking the perfect solution?
Call tracking is the ideal tool for your marketing agency for many reasons, which can include:
1. More visibility for your clients
As a marketing agency, it’s important to show your clients why your services are needed, and how successfully you’ve managed to boost their lead and sales generation with your expertise.
You can create customer journey maps with the insights and reports from the software, which will outline the visits of every customer through your client’s marketing. This will reveal the number of leads and sales generated from each area.
With this data, you can reveal the level of engagement being produced from your marketing efforts, and show your clients how their leads and sales have significantly increased as a result of your strategies.
This will further showcase your skill as an agency, and increase the confidence that clients have in you.
2. Enhancing marketing activities
You can also use call tracking to enhance your marketing activities for clients. The data from your journey maps will reveal which activities are delivering high numbers of leads and sales.
You can then analyse these areas of your marketing to establish what aspects make them so successful at engaging customers.
Once you have your answers, you can then replicate these elements in new activities you create for your clients, so they also generate the same high-number of leads and sales.
With more marketing areas generating consistently high engagement for your clients, their revenue and return on investment is sure to skyrocket.
Now you know the core workings of call tracking, and how it can benefit your agency, make sure you incorporate your chosen software now from an expert provider.
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